Irina Maltseva


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Hey, my name is Irina Maltseva

I help SaaS companies to grow their revenue with inbound marketing.

Currently I’m a Head of Marketing at Hunter and with its awesome team we are giving professionals the power to create new connections with the people that matter.

I was the first marketing hire at Platformly, where I was hands-on in building our marketing and product strategy. Within less than a year we’ve grown the company from 0 to more than 1000 customers.

At SEMgage, I’ve boosted most promising customer acquisition channels and drove rapid growth for 10+ SaaS startups.

Being a CMO at BeWarned I helped to launch 4 mobile apps for a super-specific target audience (deaf and hard of hearing people). One of the apps was featured on Product Hunt as TOP 5 best daily products and got 63 media publications within a month.

Now, I’m sharing what I’ve learned on my SaaS blog and in the newsletter. Once a month I publish a new post on content marketing, onboarding or new SaaS strategies and tactics.

Feel free to steal all of the growth marketing ideas from my newsletter and apply them to your SaaS business.

16 SaaS Marketing Strategies to Implement in 2020

During the last 5 years, I’ve tried and tested hundreds of different marketing tactics. These showed me the most outstanding results. So if you want to hack your SaaS business growth, you’ll love these awesome strategies.