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Marketing Data Privacy Policy: The 2025 Playbook

Having worked in marketing since the early 2010s, I’ve watched privacy evolve from a back-office concern to a front-line growth driver. I’ve realized that a strong privacy policy can actually fuel growth, improve data quality, and build lasting trust with customers. In this playbook, I share what I’ve learned about turning marketing data privacy from a burden into a real competitive advantage.

October 21, 2025
By
Thierry Maout
Email marketing

Neo Mail Review 2025: Is the Free Business Email Truly Free?

Neo Mail positions itself as a free business email solution for small businesses and startups. But is it truly free? This review explores what Neo really offers, from its custom domain and AI tools to its limitations and hidden costs. Discover whether Neo is the right balance of affordability and functionality for your growing business.

October 14, 2025
By
Cindy Graciella
SaaS

HubSpot vs Zendesk: What We Found After Hands-On Testing

HubSpot and Zendesk may have started in different areas, but today both offer CRM and service tools. We tested each platform, reviewed user feedback, and compared features to see how they stack up. In this guide, we break down their strengths, weaknesses, and ideal use cases so you can decide which one fits your business best.

October 7, 2025
By
Cindy Graciella
SaaS

Our 11 Picks for the Best B2B Prospecting Software in 2025

Let’s be real, prospecting by hand is exhausting. Hours spent researching leads and sending emails, and you still might not get a reply. That’s why B2B prospecting software is such a game-changer. In this post, we walk through the key features to look for, when to go free or paid, and 11 tools that can actually make your life easier. Whether you need better data, smarter outreach, or a little AI help, there’s something here for every sales team.

September 18, 2025
By
Irina Maltseva
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