Search engine optimization
Brand Mentions for SEO: How They Work and How to Earn More
Brand mentions — whether linked, unlinked, or cited in AI-generated answers — are a compounding authority signal that search engines and LLMs use to determine which brands rank and get recommended. This guide breaks down the four types of mentions that matter, the tools to track them, and the highest-leverage tactics for earning more, from original data studies and podcast appearances to Reddit participation and link reclamation. Mentions don't replace backlinks, but for AI search visibility specifically, they're increasingly the primary input — and teams without a system for earning and monitoring them are leaving authority on the table.
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