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Search engine optimization

Run a Technical SEO Audit in Four Priority Tiers

A technical SEO audit helps you find the issues that prevent search engines and AI crawlers from reaching, indexing, and understanding your site. This guide breaks the audit into four priority tiers, covering crawlability and indexing, site architecture and URLs, page experience, and structured data. It also explains which tools to use, how to adapt the audit to your platform and site size, and how to prioritize fixes based on their actual impact.

September 11, 2026
By
Cindy Graciella
Search engine optimization

SaaS Keyword Research: Building a Keyword Map That Drives Signups

Keyword research for SaaS shouldn’t be about collecting the highest-volume keywords, it should help us find searches that can actually lead to signups, demos, and revenue. In this guide, we walk through a seven-step process for finding bottom-funnel opportunities, validating them with Search Console, and mapping them to the right page types. We also show how to factor in AI search, SERP intent, ICP fit, and ranking difficulty.

September 11, 2026
By
Cindy Graciella
Search engine optimization

How to Do a Website Content Audit: The Search & AI Playbook

Learn how to do a website content audit that goes beyond traffic and rankings. This guide walks through how to inventory and evaluate every URL, decide what to keep, update, consolidate, or delete, and prioritize the changes most likely to improve visibility. It also shows how to incorporate AI-search visibility into your audit, from tracking citations and agent activity to identifying pages that need optimization.

September 11, 2026
By
Irina Maltseva
Search engine optimization

The SEO Content Strategy Playbook for Search & AI

Learn how to update website content without wasting time on pages that don’t need it. This guide covers how to identify the right pages to refresh, merge, prune, or keep, fix cannibalization, map search intent, and build stronger content clusters. You’ll also learn how to measure whether your updates are improving visibility across both traditional search and AI-generated answers.

September 11, 2026
By
Irina Maltseva
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