15 Must-Have AI Sales Tools for Every Sales Professional

Traditional sales approaches often need help juggling research, interacting with leads, and streamlining their day-to-day tasks. And artificial intelligence and machine learning tools are coming to help mitigate some of these challenges. Now, salespeople claim that AI tools:

• Are important to their day-to-day world (52%)
• Improve content personalization (69%)
• Help organize and share data more effectively (71%) 

So, if you’re not on the AI train, it might be time to reconsider why or why not. 

To help you decide on AI tools in sales, we present this article exploring 15 best AI sales tools designed to help sales teams optimize their efforts, close deals faster, and improve overall efficiency. 

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Top 15 AI Sales Software Solutions

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Here are our TOP-5 picks:

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1. Artisan: Your All-in-One Sales Assistant

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Artisan is a cutting-edge sales tool at the forefront of AI, a tool that supports your sales pipeline from first contact to final conversion. Everything is built into the Artisan platform, from research and prospecting to nurturing, personalized messaging, and strategic engagement. These functions are managed across all customer touchpoints with their AI BDR, Ava, who streamlines all the manual labor of sales and frees your team to focus on building relationships. 

Key Features

• Automated lead generation, leveraging over 300 million B2B contacts enriched with demographic, firmographic, and technographic data to identify and target leads automatically.
  
• Predefined AI Playbooks and strategies replicating top-performing outbound workflows, ensuring that outreach is highly effective without manual intervention.
  
• End-to-end sales are supported via Ava, Artisan's AI BDR, which handles  80% of outbound tasks, from lead discovery and research to writing personalized emails and managing the delivery process.
  
• Advanced AI models to craft highly customized emails with different tones of voice and calls to action.
  
• Automated deliverability tools ensure emails land in the inbox through email warmup, bounce testing, and monitoring sender reputation.
  
• Data Miner, a tool to enrich demographic, formographic, and technographic data with information from the web.
  
• Personalization Waterfall, using real-time engagement data to help you craft personalized messages. 

Pricing Plans

Pricing is customized based on the volume of leads and the specific requirements of your sales team. Contact Artisan for a tailored plan.

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Don’t get left behind by the AI tidal wave. Leverage an end-to-end sales solution powered by AI from start to finish.

Try Ava today

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2. Relevance AI: Enhancing Lead Generation through Data Enrichment

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Relevance AI emphasizes AI agents across sales and marketing capabilities. It’s a low-code solution with baked-in intelligence, making it a good option for companies that want a single tool to cover inbound sales, outbound sales, and customer service with a little more control over their workflow. 

Key Features

• AI-powered data enrichment to enhance lead data with firmographic, technographic, and intent signals, providing deeper insights into potential leads.
  
• Behavioral insights and intent data gained from website interactions, social media behavior, and content engagement to determine the purchasing intent of leads, offering actionable insights for sales teams.
  
• Built-in AI agents for BDR and SDR functions are available through their automated sales agent, Bosh.

Pricing Plans

• Free: $0
• Team: $199 per month
• Business: $599 per month
• Custom (including the Bosh AI BDR): Quote

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3. Apollo.io: Comprehensive Sales Intelligence and Prospecting Tool

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Apollo is one of the more established sales tools on the market and is well-known for its research database and AI-powered sales tools. Their platform and AI capabilities focus on outbound sales and prospecting, optimizing inbound sales and conversions, and managing meetings with your prospects–a great tool for end-to-end sales.

Key Features

• An extensive B2B contact database, enabling sales teams to find and target relevant leads based on firmographic and demographic filters.
  
• Sales and Signals, a tool to track customer and prospect intentions and provide suggestions for pursuing leads.
  
• Sales engagement automation streamlines outreach sequences, allowing teams to create, schedule, and track personalized cold email sequences directly within the platform.
  
• Allows users to connect directly and message leads on LinkedIn, expanding prospecting capabilities beyond email.​

Pricing Plans

• Free: $0
• Basic: $49 monthly 
• Professional: $79 monthly
• Organization: $119 monthly

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4. Leadfeeder: Identifying Website Visitors for Targeted Outreach

Leadfeeder identifies companies visiting your website, providing enriched data and real-time alerts for timely follow-up. This is a killer app for sales representatives invested in catching inbound leads as they enter landing pages. By tracking visitor behavior, Leadfeeder also allows sales teams to prioritize high-intent leads and engage them with highly personalized outreach.

Key Features

• Reverse IP tracking to identify the companies visiting your website, even if the visitors don't fill out any forms, providing actionable leads based on their browsing activity.
  
• Automatic data enrichment with firmographic and contact information, helping you target decision-making prospects within the identified companies. You can filter leads based on job role, seniority, and location.
  
• Seamless integration with popular CRM platforms like HubSpot, Salesforce, and Pipedrive allows for real-time synchronization of lead data, streamlining follow-up processes.

Pricing Plans

• Free: $0 (with limited functionality)
• Paid: $99 monthly

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5. Clay: Unifying Customer Data for Improved Sales Strategies

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Clay focuses on data enrichment and unifies customer data from over 75 sources, empowering sales teams with rich, actionable, and valuable insights. Its AI-powered platform automates lead enrichment, outreach personalization, and CRM integration, enabling teams to execute data-driven sales strategies easily.

Key Features

• Multi-source data enrichment from over 75 sources enriches contact and company data with firmographics, technographics, and real-time insights. This ensures a comprehensive view of potential customers, improving targeting and personalization efforts.
  
• AI-powered automation for lead research, scraping, and enrichment processes using its AI agent, which can gather data from websites, LinkedIn profiles, and other sources. This reduces manual research and ensures sales teams can access up-to-date information.
  
• Customizable workflows for sales, marketing, or recruitment. This includes automating personalized outreach, lead qualification, and multi-touch marketing sequences.
  

Pricing Plans

• Free tier: For trial users
• Starter: $14 per month
• Explorer: $349 per month
• Pro: $800 per month
• Enterprise: Quote

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6. CoPilot AI: Empowering Sales Teams with Real-Time Insights

CoPilot AI (not to be confused with Microsoft Copilot) automates LinkedIn outreach, using AI to personalize messages and predict reply likelihood. With AI-powered tools for lead prioritization, smart replies, and calendar integration, CoPilot AI transforms how sales teams engage with prospects and close deals faster.

Key Features

• Reply Prediction AI helps your team focus on high-intent prospects. This enables sales reps to prioritize their outreach and focus on leads most likely to convert, significantly improving efficiency.
  
• Automated LinkedIn prospecting with personalized messages, reducing the need for manual outreach. CoPilot AI also supports sending InMail messages to open profiles, expanding your team’s reach to prospects outside their network.
  
• Smart reply and sentiment analysis allow for the quick generation of personalized replies and the ability to assess sentiment in ongoing sales conversations. These features help sales teams maintain engagement with prospects, ensuring relevant and timely responses.

Pricing Plans

Individual plans are broken out into two tiers:

• Standard: $234 per month
• Scale: $294 per month

Team and white-label plans are based on individualized quotes.

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7. Nextiva: All-in-One Communication Solution for Sales Teams

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Nextiva, a well-known telecommunications player, combines voice, video, and messaging into a unified platform, providing sales teams with powerful tools like collaboration,real-time transcription, and analytics. Many call centers and sales operations dig into integrating digital phone systems, but salespeople will love their advanced call analytics and CRM integration to ensure teams can communicate efficiently, track sales performance, and optimize customer interactions seamlessly.

Key Features

• Unified communications that integrates voice, video, messaging, and email into one platform, streamlining interactions between teams and customers.
  
• Advanced call analytics and reporting, including metrics like call volume, response rates, and missed sales calls. These analytics draw from transcribed calls that can also summarize the key points of a sales call for future review.
  
• AI and automation that routes calls provides sentiment analysis, and transcribes conversation. These tools include a virtual AI sales assistant, automating repetitive sales activities, and enhancing customer engagement. 

Pricing Plans

All prices are per user, per month:

• Digital: $20
• Core: $30
• Engage: $40
• Power Suite: $60

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8. Salesloft (Formerly Drift): Real-Time Chat Solutions to Boost Lead Engagement

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In February 2024, Salesloft announced its acquisition of sales and chatbot service Drift. These AI-powered chatbots engage website visitors in real-time, qualifying leads and scheduling meetings instantly. With features like conversational landing pages and personalized messaging, Salesloft boosts engagement and streamlines the sales funnel without human intervention.

Key Features

• Real-time messaging to engage website visitors in real-time, facilitating instant conversations that increase engagement and conversion rates. It offers live and AI-powered chatbots to qualify leads and provide customer support on demand.
  
• Conversational Landing Pages (CLPs) create personalized customer experiences for visitors, making it easier to capture leads without relying on traditional forms.
  
• Fully customizable chatbots that help businesses automate their interactions, tailor responses, and collect relevant data from website visitors, improving lead conversion rates.

Pricing Plans

Both Advanced and Premier plans require a quote for pricing.

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9. Copy.ai: AI-Powered Content Creation for Sales Copy

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Copy.ai focuses on helping you create a powerful GTM playbook that bridges sales and marketing efforts. Its AI-powered platform instantly generates sales emails, follow-ups, and product descriptions, ensuring your messaging is always on-brand and tailored to your audience.

Key Features

• Customizable brand voice created with uploaded examples of their voice, enabling AI to generate content that aligns with the brand's style and tone consistently across different mediums.
  
• Customizable workflows automate repetitive tasks, such as drafting follow-up emails or creating product descriptions, saving time and reducing manual input.
  
• Integration with over 2,000 tools, including CRM platforms, allowing for seamless data flow and content generation within existing workflows, particularly useful for managing sales communications​.

Pricing Plan

Individual plans include:

• Free: $0 for a single, limited seat
• Starter: $49 per month
• Advanced: $259 per month
• Enterprise: By quote

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10. Jasper AI: Crafting Compelling Sales Content with Ease

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Jasper AI is a cutting-edge AI writing assistant that helps businesses easily create high-quality content. It includes tools for writing blog posts, marketing copy, emails, and other content that matches your brand's voice through natural language processing.

Key Features

• AI-assisted content creation, including sales emails, product descriptions, marketing copy, and more.
  
• Brand voice customization by inputting brand guidelines, voices, and knowledge base to ensure that every piece of content generated aligns with the brand’s tone and style.
  
• Integrated SEO optimization and plagiarism tools to help sales teams create content that is not only engaging but also search-engine-friendly.

Pricing Plans

All prices are per user, per month:

• Creator: $39
• Pro: $59
• Business: By quote

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11. Warmer.ai: Automating Personalized Email Outreach

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Warmer.ai automates the creation of hyper-personalized sales emails, analyzing LinkedIn profiles and other data to craft resonating messages. By effortlessly scaling personalized sales outreach, Warmer.ai helps sales teams improve response rates and close deals faster.

Key Features

• AI-powered personalization, created by analyzing recipient details from their LinkedIn profiles, websites, or uploaded data lists.
  
• Email warming and reputation management will gradually "warm up" email accounts by mimicking human-like behavior.
  
• A/B Testing to split-test various components of your email campaigns (e.g., subject lines, templates), helping optimize future emails based on performance data

Pricing Plan

No pricing is available on the company website. 

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12. ActiveCampaign: Smart Email Automation for Sales Success

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ActiveCampaign combines powerful email automation with advanced segmentation and CRM integration, enabling sales teams to nurture leads, score prospects, and personalize outreach at scale. Its intelligent workflows streamline complex sales processes, driving conversions and boosting ROI.

Key Features

• Advanced email automation allows users to set up personalized sequences based on triggers such as email opens, clicks, or website behavior.
  
• CRM integration with various CRM systems allows you to synchronize customer data, manage leads, and track interactions across sales and marketing efforts.
  
• Lead scoring and segmentation allow users to assign points to leads based on their behavior (e.g., email interactions or website visits).
  
• Pre-built automation recipes that users can customize for their specific needs. These recipes make creating drip campaigns, follow-up sequences, or other automation easy without starting from scratch.
  

Pricing Plans

• Starter: $15 per month
• Plus: $49 per month
• Pro: $79 per month
• Enterprise: $145 per month

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13. Lavender: AI-Driven Email Coaching for Sales Professionals

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Lavender is your AI-powered email coach, offering real-time feedback to optimize sales emails for clarity, personalization, and impact. With email scoring and personalized suggestions, Lavender helps sales teams improve reply rates and communicate more effectively.

Key Features

• Real-time AI sales coaching on sales emails, helping professionals optimize their writing for clarity, engagement, and response rates. The AI suggests improvements such as simplifying sentences, balancing pronouns, and ensuring mobile-friendliness​.
  
• Email scoring from 0-100 based on factors influencing reply rates. This scoring system helps sales reps craft more effective emails by identifying areas for improvement.​
  
• Team coaching insights to track team email performance and identify areas for coaching, enabling data-driven improvements across the sales team​.

Pricing Plans

• Basic: $0 per month
• Starter: $27 per month
• Individual Pro: $99 per month

14. Tavus: Automating Video Outreach for Personalized Engagement

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Tavus is less a sales tool and more a sales-empowerment platform specializing in AI video generation. Its dynamic ability to create personalized videos can enhance nearly any sales campaign and take landing pages and social media to an entirely different level while allowing you to cut costs. 

Key Features

• Cutting-edge AI and machine learning technology to create personalized video messages at scale from a single recorded template. They tailor each video to the recipient by adjusting variables such as their name, company, or recent interactions.​
  
• Voice and face cloning replicates the user’s voice and facial movements to create realistic and engaging video content, making it appear that each video was recorded personally for the recipient.
  
• Dynamic personalization enables complete creative control over video elements such as backgrounds, logos, and call-to-action buttons.
  

Pricing Plans

• Free: $0
• Starter: $39 per month
• Growth: $375 per month
• Enterprise: Custom pricing via quote

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15. Loom: Streamlining Video Communication for Sales Presentations

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Another support tool, Loom, simplifies video communication for sales teams, allowing them to easily record personalized video messages, demos, and presentations. It’s not going to help manage a sales process much, but it can be a critical communication tool that allows you to share AI video messages and access engagement analytics. 

Key Features

• Screen and Camera Recording: Loom lets users simultaneously record their screen and camera. This is ideal for sales teams that need to deliver product demos, tutorials, or walkthroughs in an engaging and personal way.​
  
• Quick Sharing and Collaboration: After recording, videos are instantly shareable via a simple link, allowing for quick distribution to prospects or teams without needing large file transfers.
  
• Editing and Call-to-Actions: Users can trim videos and add clickable call-to-action buttons directly within the video, helping guide viewers to the next steps, such as scheduling a demo or contacting the sales team​.
  
• Engagement Analytics: Loom provides valuable insights into how recipients engage with the videos, including view counts, watch times, and which parts were replayed. This gives sales teams actionable data on their outreach effectiveness​.
  

Pricing Plans

• Free: $0
• Business: $12.50 per use per month
• Enterprise: Prices with quotes.

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Wrapping It Up: The Future of AI in Sales

In 2023, 84% of respondents in a study claimed that generative AI increased sales by speeding up and improving customer interactions. 

Now is the time to explore the role of AI in sales. From outbound sales support and SDR/BDR functionality to video and content creation, communication, and analytics support, AI is rapidly changing what it means to engage in sales in the modern era. 

Artisan stands above the competitors listed here precisely because of its focus on an all-in-one sales solution powered by Ava, the industry-defining AI SDR agent. Salespeople invested in streamlining their work and maximizing ROI will find Ava, their partner of choice. 

This is the next stage in effective sales, and those who embrace the technology will be amazed at how much it helps them. It eliminates manual tasks like data entry and empowers them to focus on building customer relationships.

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Don’t get left behind by the AI tidal wave. Leverage an end-to-end sales solution powered by AI from start to finish.

Try Ava today

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